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DC Women Kicking Ass

Thoughts, pictures, reviews and other stuff about the women in comics who kick ass. This is a feminist site. Deal with it.
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Sep 28 '11

DC Comics doing market research into new 52 with Nielsen

As part of the new 52, DC Comics is doing market research on its readers in partnership with Nielsen.

A letter announcing the survey was sent out earlier this week to LCSs and the text of which reads:

Thank you so much for your enthusiasm and support during the launch of DC COMICS - THE NEW 52. As we made clear from the beginning, our goal was to expand the market by appealing to new/lapsed readers, and our initial sales results would indicate that this has indeed happened. But we want to do more than just assume any results - we want to find ways to measure it accurately in partnership with you. And we need your help. DC has engaged Nielsen NRG, the world-class research company, to survey U.S. consumers and retailers (online and in person), to learn more about DC COMICS - THE NEW 52 and its readership. Your customers can complete a “Reader Survey” by going to http://www.nielsennrg.com/dcsurvey now through Friday, October 7.

The new issue of Previews also talks about the survey

The survey reportedly asks a variety of questions but also requires the person taking to agree not to disclose the survey questions. But having worked with Nielsen on surveys it probably asks them about the individual comics and their buying habits as well as demographics.

It’s interesting that DC is doing this now after the launch. I don’t recall any mentions of surveys before the launch, although will the level of secrecy/time crunch it might now have been feasible.

It will be very interesting to see the results especially the demographics. DC hasn’t has any available numbers on female readers since the mid-90s. Of course, given that they haven’t really targeted females outside of talking about Supergirl in an interview, I don’t hold much hope for them.

And given this is Nielsen I hope  this is better than the reader surveys they did in the 70s where they asked readers if they wanted to read about “black people.”

(vis CSBG)

  1. hanoverresearch reblogged this from mindeclipse
  2. trampoline3f reblogged this from pocketfulofgeek
  3. jamiekinosian reblogged this from dcwomenkickingass and added:
    EVERYONE SHOULD DO THIS.
  4. knotradio reblogged this from dcwomenkickingass and added:
    If you read comics, you should take this survey. If you’re a girl who reads comics, you should REALLY take this survey....
  5. deensey reblogged this from dcwomenkickingass and added:
    what you’d be interested in reading about, Black People or ASTROLOGY??
  6. aquaintanatomicalimpossibility reblogged this from dcwomenkickingass and added:
    I took this survey. I let them know all my feelings. You guys should totally take it too. And tell them how it sucks...
  7. badndngirl reblogged this from dcwomenkickingass and added:
    Ugh, this took forever. But I got to say my piece and that was nice.
  8. jenlikescomics reblogged this from dcwomenkickingass and added:
    Hey, kids! Go take the survey.
  9. anomalisticdotnet reblogged this from dcwomenkickingass and added:
    If you have an issue with the (sexist-as-fuck) reboot, waste ten minutes and fill out this survey. Maybe DC will finally...
  10. ramember reblogged this from hinoneko and added:
    I just tried to do this survey in a vain attempt to tell DC that I, as a woman, would like to see more positive female...
  11. floppykhaleesi reblogged this from dcwomenkickingass
  12. miraclekid reblogged this from dcwomenkickingass and added:
    I just took this survey, rather straightforward. Asks what you bought, why you bought it, where you bought, will you buy...
  13. hypotheticalthalamus reblogged this from gwenfrankenstien and added:
    Yeah, I ran into the same problem. But y’all USAmericans should really do this!
  14. evillordzog reblogged this from gwenfrankenstien and added:
    Well, that’s irritating.
  15. marchingjaybird reblogged this from dcwomenkickingass and added:
    Guys, PLEASE DO THIS SURVEY. DC needs to know that women read their books and don’t like what they’re seeing…
  16. gwenfrankenstien reblogged this from booklover81 and added:
    Required me to specify a state and um I don’t live in a state so, US residents who are also DC readers, PLEASE take this...
  17. booklover81 reblogged this from dcwomenkickingass and added:
    If you read comics, please go participate...survey! It gives you
  18. athenaltena reblogged this from dcwomenkickingass and added:
    Did it! Put in my honest opinions (including...fact that it’s
  19. hinoneko reblogged this from dcwomenkickingass
  20. mystifyinglane reblogged this from dcwomenkickingass
  21. channel-z reblogged this from dcwomenkickingass and added:
    Two reasons I’m re-blogging this: firstly, everyone who’s reading the new 52 should know that DC and Nielsen are doing...
  22. intergalacticstarfish said: Filled out the survey and gave them a piece of my mind but also mentioned the stuff that I enjoyed.
  23. issoylentgreen reblogged this from dcwomenkickingass and added:
    Again, here’s the link to the survey: http://www.nielsennrg.com/dcsurvey If you’ve read (or plan to read) any of the new...
  24. mindeclipse reblogged this from dcwomenkickingass
  25. octopusboat reblogged this from dcwomenkickingass and added:
    EVERYONE FILL THIS OUT AND LET DC KNOW THAT THEY’RE BEING SILLY. Lolol my responses
  26. urbanchimera reblogged this from dcwomenkickingass and added:
    Filled this out in...rush this morning. Not going...say...
  27. walter--kovacs reblogged this from beyondthesevoices
  28. beyondthesevoices reblogged this from dcwomenkickingass
  29. coryscrappycinema reblogged this from dcwomenkickingass
  30. ealperin reblogged this from dcwomenkickingass and added:
    Did the survey… And found out I don’t qualify FOR the survey… WTF? :-/
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