The results of the Nielsen Survey that DC did post reboot are in and the results are depressing. In an article on ICv2, DC’s Executive Vice President of Sales, Marketing and Business Development John Rood outlined the results.
This was the biggest marketing push in the history of DC Comics. They rebooted books, redesigned costumes, bought advertising, gave co-op funds, and blanked the media with news of Lois and Clark’s divorce and Barbara Gordon’s return to the tights. And for what? The Source summed it up nicely:
The launch of DC COMICS-THE NEW 52 galvanized the traditional fan base for superhero comic books: male readers, who were already—or have at one time been—comic book fans.
To quote the Talking Heads, “Same as it ever was.”