Install Theme

Your web-browser is very outdated, and as such, this website may not display properly. Please consider upgrading to a modern, faster and more secure browser. Click here to do so.

DC Women Kicking Ass

Thoughts, pictures, reviews and other stuff about the women in comics who kick ass.
"... just a dreadful little site that just basically compiles lists." - poster/DC Comics forum
"... provides a much-needed voice that is not often heard on traditional comic sites." - Wired's Geek Dad
... she's pretty amazingly ignorant of comics outside of the Batverse and some recent Wonder Woman, and seems pretty clueless about the way the industry works. That and she doesn't write that well at all." anonymous poster, Dreamwidth
" ... a phenomenal blog that's always up to date with female superhero news ..." -Nerdbastards.com
(header art by Peter Nguyen)
Comic Blog Elite Share
May 21 '12

Greg Rucka rips Hollywood and Comics a New One

The folks over at Comicbook interviewed Greg Rucka where he discusses the treatment of women by Hollywood and DC Comics. Rucka’s discussion of Hollywood comes in reference to the development of his Queen and Country for the big screen. That discussion, as you’ll see, turns into a discussion of the comic book world. Rucka left DC Comics in 2010.

You should go click through to the whole interview and listen to the podcast this was taken from but here are some of the more provocative soundbites:

“There’s an absurd marketing issue which is this conceit that Hollywood labors under and they’ve got studies to back it up, that their market is men 18 to 34, and they won’t go see a woman in an action role, which is utter bulls**t. I mean, if you can think of any demographic that’s more likely to go see women in an action role it’s going to be a guy who’s eighteen! What’s the thing that eighteen-year-old is constantly thinking about? Girls. It’s absurd and the more you look into it, the more the fallacy falls apart….

….The same studies that these guys swear by—‘our demographic is men age 18 to 34, who drive purchasing’—well, alright. Those same studies say it’s women age 20 to 40 who control the income outlay. They control the pocketbook, so why aren’t you marketing to them? It doesn’t make any sense and it’s a fundamentally misogynistic market field and people wonder why we see such negative representations of women or the same consistent galling of women and objectification of women in media and you strip everything away and the only argument that remains is it’s a misogynistic industry—they don’t like women. And you see that all over comics now, too.

These things aren’t going away now and I think in large part the reason they’re not going away is that in particular DC did an extraordinary job of revealing the truth of their situation—they don’t care.
That’s what they said at San Diego—not only do we not care but we actually don’t want you here, go away. Well, guess what? That’s a sh***y business model and you’re going to lose money and you’re going to lose readers. It doesn’t make any sense to me from a business standpoint, right? I was lecturing at the University of Oregon yesterday and the only analog I can come up with is if Apple had said, ‘you know what? We’re only selling iPhones to blondes.’  It doesn’t make any sense—why would you just exclude a whole portion of your market? And the combination of arrogance and ignorance is appaling, and people should be angry. And the mere fact that the people who then actually spoke out about it who were threatened—talk about wanting to make ourselves look good. Nice endorsement for the industry, there.”
Yeah.
I really don’t have anything to add.
Except,
Preach it Reverend Rucka!
  1. thetimeplatypus reblogged this from dr-archeville
  2. thethirdprecinct reblogged this from ealperin
  3. reservoircat reblogged this from ealperin
  4. leh504 reblogged this from batcalvin
  5. ealperin reblogged this from ealperin
  6. rosescarletfairy reblogged this from dr-archeville
  7. thatonechick42 reblogged this from dr-archeville
  8. dr-archeville reblogged this from themetaisawesome
  9. batcalvin reblogged this from themetaisawesome
  10. jobe00 reblogged this from wonderhawk
  11. stigmartyr762 reblogged this from themetaisawesome
  12. cheskamouse reblogged this from themetaisawesome
  13. themadwhitaker reblogged this from judedeluca
  14. glamourweaver reblogged this from themetaisawesome
  15. judedeluca reblogged this from themetaisawesome
  16. wonderhawk reblogged this from themetaisawesome
  17. themetaisawesome reblogged this from dcwomenkickingass
  18. kurozu501 reblogged this from adventuresofcomicbookgirl
  19. ilikebluehorses reblogged this from dcwomenkickingass
  20. thepurple-crowbar reblogged this from dcwomenkickingass
  21. notajane reblogged this from dcwomenkickingass
  22. thecrowtheyfear reblogged this from kylespencerspeen
  23. kylespencerspeen reblogged this from dcwomenkickingass
Blog comments powered by Disqus