DC Conducts a Second Nielsen Survey on the New 52

As they promised DC Comics is once again having Nielsen survey readers about the new 52. 

If you remember the first survey showed the DC failed at its stated goal at bringing in new readers with the survey showing just 5% of the reboot readers were new readers. In fact the survey basically showed that the same people were buying comics that were buying them before;

The launch of DC COMICS-THE NEW 52 galvanized the traditional fan base for superhero comic books: male readers, who were already—or have at one time been—comic book fans.

Women were shown to be either 7% or 23% depending on which survey you paid attention too — the self-selected online or the in-store ones done in select cities and select days. You can guess to which number marketing pays attention.

You can fill out the survey here. I’m not sure it will do anything — I suspect DC will once again scratch their heads at the number of women who choose to participate as they did here in an interview with Publishers’ Weekly:

The in-store and the online exclusively —group 1 and group 3—those were both 93-7 in male/female skew. The middle survey, online only which was open to any self-identified shopper, was 77-23 male/female. So was there a glut of activity specific to wanting to register certain feedback? I can’t say whether females found their voice in that survey or whether they had specific female related issues to report on, but this is something that stood out.

(Source: Wired)