After watching the teaser footage for Man of Steel that debuted at SDCC last week, I was excited to see the official teaser trailer in theaters. And I did last night at a showing of The Dark Knight Rises.
What a let down.
While the SDCC footage was compelling, this was mundane and confusing and uninspiring.
The minute or so it runs, you hear Russell Crowe talk-whispering about how people will “stumble and fall” but will someday “join you in the sun” while you see things see laundry floating on a line, two dogs, fishing boats (someone on Twitter said it looked like an ad for The Deadliest Catch) and a a butterfly trapped in the chain of a swing. And one far away shot of Superman flying.
And what do you not see? One single woman.
That’s right a teaser for a movie with Diane Lane and Amy Adams includes no footage or images of Diane Lane or Amy Adams. No Lois. No Ma Kent. But you do see a glimpse of Costner as Pa Kent.
But the worse thing? In a movie theater filled with excited superhero fans (including about half who were women), this trailer received absolutely no response. No clapping, no hoots when the logo appeared. Nothing.
This is not good. I don’t think many people walked out that theater feeling that couldn’t wait a year to see the movie.
There are lots of trailer and ads to come over the next year so I know this can be fixed. But too much is riding on this movie. Warner Bros. needs to step it up.