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DC Women Kicking Ass

Thoughts, pictures, reviews and other stuff about the women in comics who kick ass. This is a feminist site. Deal with it.
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Nov 2 '12

McDonalds Once Again Offers Young Justice Toys …

And once again ignores all the female characters. McDonald’s today began a promotion for the CN’s Young Justice. Unfortunately the show is currently on hiatus from the CN schedule and the fact that this promo is now starting is just more evidence of how fast the decision was to temporarily shelve the show.

The show features a number of female superheroes including Artemis, Wonder Girl, Batgirl and Miss Martian. But don’t go looking for them at McDonalds. Superheroes are just for boys and feature boys at McDonalds.

Girls get Littlest Pet Shop toys. And before you start to present your argument of why this isn’t a issue:

1. Yes, there are male Little Pet Shop pets.

2. YJ has a female audience.

3. Boys are happy to play with female characters. The next Happy Meal, Rise of the Guardians, is not broken down by gender and features both male and female characters.

4. The promotions for the Young Justice toys and the Little Pet Shops codes are slightly different:

Only boys on the left; a boy and girl on the left. In other words they specifically assume on a male only demographic for the YJ toy.

If you look back at the promo’s McDonalds did around BTAS female characters were regularly included.

Sad that it isn’t the same today.

  1. catwomano reblogged this from dcwomenkickingass
  2. lizzylynnthepumpkinking reblogged this from spitfirerantdragon
  3. kicksintheair reblogged this from spitfirerantdragon
  4. amouseandherrug reblogged this from prettylittlegourgeist and added:
    Has anyone else noticed that...chars are also from Season 1, too? Like… Robin!Dick, not...
  5. prettylittlegourgeist reblogged this from spitfirerantdragon and added:
    This may not have been McDonalds… Whoever made the toys marketed them to McDonalds, and DC and CN ultimately own the...
  6. thesailortitan reblogged this from phantomfrosting
  7. phantomfrosting reblogged this from heckyeahbatfam
  8. heckyeahbatfam reblogged this from opaul and added:
    I don’t have time for your sexist BS, DC.
  9. opaul reblogged this from spitfirerantdragon
  10. brittbrittlovessan reblogged this from spitfirerantdragon
  11. xwallartftw reblogged this from spitfirerantdragon and added:
    Seriously? Nice to know they learned ABSOLUTELY FUCKING NOTHING from the last time they had YJ toys. I mean, really,...
  12. aquastranger reblogged this from spitfirerantdragon
  13. sweethufflepuff reblogged this from spitfirerantdragon
  14. spitfirerantdragon reblogged this from dcwomenkickingass and added:
    I am still so fucking infuriated over this stupid bullshit. Words cannot convey my rage.
  15. madgeekyworld reblogged this from dcwomenkickingass
  16. wannabee reblogged this from invisiblemoose
  17. scottyottyotty reblogged this from dcwomenkickingass
  18. uncoolhero reblogged this from dcwomenkickingass
  19. antinousfarouche reblogged this from opalescentpuke
  20. ealperin reblogged this from thefingerfuckingfemalefury
  21. deathspeaker reblogged this from dcwomenkickingass and added:
    rare occasion my mom would take me to McDonalds. I always HATED...would almost always...
  22. therealsongbirddiamondback reblogged this from soundssimpleright
  23. opalescentpuke reblogged this from dcwomenkickingass
  24. jaysixofearth2 reblogged this from dcwomenkickingass and added:
    Stupid. Can’t even blame McDonald’s DC does this with Justice League merchandise constantly. The best fast food promo...
  25. soundssimpleright reblogged this from dcwomenkickingass
  26. spookyspencerreid reblogged this from dcwomenkickingass
  27. victoriouskofi reblogged this from dcwomenkickingass
  28. ooh-mr-spock reblogged this from behindthepanel
  29. behindthepanel reblogged this from dcwomenkickingass and added:
    I work at McD, and when I saw this the other day, I was very unimpressed. Not only for the fact that there aren’t any...
  30. thefingerfuckingfemalefury reblogged this from thatonechick42 and added:
    :( If I can’t get a toy of the bad ass women of the Young Justice universe, it cannot truly be called a happy meal O.O
  31. thatonechick42 reblogged this from causticconsular
  32. lilyaquarius reblogged this from dcwomenkickingass
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