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Estee Lauder, owner of the MAC brand, reported first quarter financials today and beat their estimates for earnings per share by 25%. And one of the reasons?
Our 3 largest brands also contributed to growth, led by M-A-C, which reported double-digit gains, following with a strong reception for its Wonder Woman collection.
If a company like Estee Lauder can tap into the appeal of the Wonder Woman brand and have success, why is it so damn hard for the company that owns that brand?