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DC Women Kicking Ass

Thoughts, pictures, reviews and other stuff about the women in comics who kick ass. This is a feminist site. Deal with it.
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May 5 '11

Wonder Woman delivers for MAC cosmetics

Estee Lauder, owner of the MAC brand, reported first quarter financials today and beat their estimates for earnings per share by 25%. And one of the reasons?

Our 3 largest brands also contributed to growth, led by M-A-C, which reported double-digit gains, following with a strong reception for its Wonder Woman collection.

If a company like Estee Lauder can tap into the appeal of the Wonder Woman brand and have success, why is it so damn hard for the company that owns that brand?

  1. trampoline4w reblogged this from dcwomenkickingass
  2. deducecanoe reblogged this from dcwomenkickingass and added:
    DUDE, RIGHT? Like, seriously. She’s YOUR character, DC. FIGURE OUT HOW TO WRITE HER.
  3. penggorasbox reblogged this from dcwomenkickingass
  4. davidjcutler reblogged this from dcwomenkickingass and added:
    My guess would be the people who purchase makeup are not (for the most part) people who purchase comic books. Wonder...
  5. vivalavanitylove reblogged this from dcwomenkickingass
  6. saphire-dance reblogged this from dcwomenkickingass and added:
    Why did I not know about this before? Damn do I want that lipstick.
  7. kittybat said: MAC (by Estee Lauder) is a machine. They’re incredibly good at marketing their brands and come out with new collectoins each month. Catering to young girls in the beauty community is very different than catering to the popular audience.
  8. thegreatfatmanmu reblogged this from dcwomenkickingass
  9. nickaaay reblogged this from dcwomenkickingass
  10. dcwomenkickingass posted this
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